CORPORATE SOCIAL RESPONSIBILITY AND STAKEHOLDER ENGAGEMENT: EVIDENCE FROM NIGERIA’S TELECOMMUNICATION SECTOR

Abstract

This study investigates the role of corporate social responsibility (CSR) in shaping organizational outcomes and firm–community relationships in Nigeria’s telecommunication industry, with a particular focus on Globacom. Drawing on primary data from staff and customers, supported by secondary literature, the study applied descriptive analysis and chi-square testing to evaluate perceptions of CSR and its effectiveness. The findings reveal that CSR initiatives significantly enhance organizational reputation, strengthen community relations, and contribute to both company legitimacy and socio-economic development. The study further demonstrates that CSR is most impactful when it is co-created with stakeholders, strategically aligned with corporate objectives, and accompanied by consistent service delivery. From a theoretical standpoint, the results affirm stakeholder theory and institutional perspectives that highlight CSR as both a strategic resource and a governance substitute in emerging economies. Policy implications underscore the need for firms to embed CSR as a core strategic investment, while regulatory bodies should incentivize CSR practices that align with national development priorities. Ultimately, the study contributes to the literature on CSR in developing markets by providing empirical evidence that telecommunication firms can act as catalysts for sustainable growth and community resilience.